Privacy Policy

Last updated: October 2026

Altum Naturals Ltd, a company registered in England and Wales under company number 16524868, with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (“Altum”, “we”, “us” or “our”), is committed to protecting your privacy and handling your personal information responsibly, securely and transparently.

This Privacy Policy explains how Altum Naturals Ltd collects, uses, stores and protects your personal information when you visit cbdaltum.com, place an order, create an account, contact us or otherwise interact with our website and services.

For the purposes of UK data protection law, Altum Naturals Ltd is the data controller responsible for the personal information described in this Privacy Policy.

1. Information We Collect

When you visit or use cbdaltum.com, we may collect personal information that you provide directly to us, as well as certain information collected automatically when you use our website.

Personal Information

Depending on how you interact with us, we may collect:

  • Name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Information you provide when contacting us

Payment Information

Payments are processed securely through our payment providers.

Depending on the payment method you choose, payment information may include:

  • Debit or credit card information
  • PayPal or other digital payment information
  • Billing information
  • Transaction details

Altum Naturals Ltd does not directly store your full payment card details. Payment information is handled by the relevant payment provider in accordance with its own security and privacy practices.

Account Information

If you create a customer account, information associated with your account may include:

  • Name
  • Email address
  • Login credentials
  • Saved addresses
  • Account preferences
  • Order history

Passwords and other authentication information are handled through the systems used to provide our website and customer account services.

Website & Browsing Information

When you use our website, certain technical information may be collected automatically, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages viewed and website activity
  • Referring website or source
  • Cookies and similar technologies
  • Analytics information
  • Approximate location derived from technical information such as your IP address

Order Information

When you place an order, we may collect information including:

  • Products purchased
  • Order value
  • Billing and delivery details
  • Payment and transaction information
  • Order history
  • Delivery status
  • Information relating to returns, refunds or customer service enquiries

2. How We Use Your Information

We only use personal information where we have an appropriate reason and lawful basis for doing so.

Depending on the circumstances, we may use your information for the following purposes.

Processing & Fulfilling Orders

We use your information to:

  • Process and confirm orders
  • Process payments
  • Arrange shipping and delivery
  • Provide order updates
  • Manage returns and refunds
  • Maintain records of transactions

This processing is generally necessary to fulfil our contract with you.

Customer Support

We may use your information to:

  • Respond to questions and enquiries
  • Provide customer assistance
  • Resolve order or delivery issues
  • Process returns, refunds or complaints

Depending on the circumstances, this may be necessary to fulfil our contract with you or for our legitimate business interests in providing effective customer service.

Website Operation & Improvement

We may use information to:

  • Operate and maintain our website
  • Understand how customers use our website
  • Improve website performance and functionality
  • Diagnose technical problems
  • Improve the customer experience

Where appropriate, we rely on our legitimate interests or your consent for this processing.

Marketing Communications

Where permitted by law, and where consent is required, where you have provided it, we may send you:

  • Product news and updates
  • Promotional emails
  • Newsletters
  • Offers and other marketing communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails or by contacting us.

Withdrawing your consent to marketing will not affect your ability to place orders or use our services.

Fraud Prevention & Security

We may process personal information where necessary to:

  • Detect or prevent fraudulent transactions
  • Protect customer accounts
  • Maintain website and payment security
  • Prevent misuse of our services
  • Protect the rights, property and security of Altum Naturals Ltd and our customers

Legal & Regulatory Obligations

We may use and retain information where necessary to:

  • Comply with applicable laws and regulations
  • Maintain accounting and tax records
  • Respond to lawful requests from regulators or authorities
  • Establish, exercise or defend legal claims

3. Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on why we are using your information, we may rely on:

  • Contract – where processing is necessary to provide products or services you have requested or purchased.
  • Legal obligation – where we are required to process or retain information by law.
  • Legitimate interests – where processing is reasonably necessary for our business operations and those interests are not overridden by your rights and interests.
  • Consent – where you have actively given us permission to process information for a particular purpose.

Where we rely on consent, you may withdraw that consent at any time.

4. Sharing Your Information

We may share personal information with carefully selected third parties where necessary to operate our website, process orders and provide our services.

Payment Providers

Information may be shared with payment providers and financial institutions where necessary to securely process transactions, prevent fraud and manage payments or refunds.

Delivery & Courier Services

We may provide necessary information, such as your name, delivery address and contact details, to postal and courier companies so that your order can be delivered.

Website & E-Commerce Providers

Our website is powered by Shopify.

Information may therefore be processed by Shopify and its service providers where necessary to operate our online store, process transactions and provide website functionality.

Other Service Providers

We may also use third-party providers for services such as:

  • Website hosting and infrastructure
  • Analytics
  • Email and marketing communications
  • Customer support
  • Website security
  • Fraud prevention
  • IT and technical services
  • Professional services such as accounting or legal advice

These providers may process personal information only where necessary to provide their services to us and subject to appropriate contractual and data protection requirements.

Legal Requirements

We may disclose personal information where required or permitted by law, including where necessary to:

  • Comply with a legal obligation
  • Respond to lawful requests from public authorities
  • Protect our legal rights
  • Prevent or investigate fraud or unlawful activity
  • Establish, exercise or defend legal claims

We Do Not Sell Personal Data

Altum Naturals Ltd does not sell or rent your personal information to third parties.

5. International Data Transfers

Some of the companies that provide services to us may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the circumstances, this may include transferring information to countries recognised as providing an adequate level of protection or using appropriate contractual or other legally recognised safeguards.

6. Data Security

Altum Naturals Ltd takes appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, loss, misuse or disclosure.

These measures may include:

  • SSL/TLS encryption
  • Secure payment processing
  • Access controls
  • Account authentication
  • Website security measures
  • Restricted access to personal information

While we take reasonable steps to protect personal information, no method of transmitting or storing information online can be guaranteed to be completely secure.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website and, depending on your choices, understand how the website is used and improve your experience.

Cookies may be used to:

  • Keep the website functioning correctly
  • Remember your preferences
  • Maintain your shopping basket or account session
  • Analyse website traffic and performance
  • Understand how visitors use our website
  • Personalise content or advertising where applicable

Where required by law, non-essential cookies and similar technologies will only be used with your consent.

You can manage your cookie preferences using the cookie controls available on our website. You may also be able to control cookies through your browser settings.

Disabling certain cookies may affect the functionality of the website.

For further information about the cookies and similar technologies we use, please see our Cookie Policy.

8. Your Data Protection Rights

Under UK data protection law, you may have certain rights regarding your personal information, depending on the circumstances.

These may include:

  • Right of access – to request a copy of the personal information we hold about you.
  • Right to rectification – to ask us to correct inaccurate or incomplete information.
  • Right to erasure – to request deletion of your personal information in certain circumstances.
  • Right to restriction – to ask us to restrict how your information is processed in certain circumstances.
  • Right to object – to object to certain types of processing, including direct marketing.
  • Right to data portability – to receive certain personal information in a structured, commonly used and machine-readable format where applicable.
  • Right to withdraw consent – where processing is based on your consent, you may withdraw that consent at any time.

Not all rights apply in every circumstance, and we may need to retain certain information where required or permitted by law.

To exercise any of your data protection rights, please contact:

support@cbdaltum.com

We may need to verify your identity before completing certain requests.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, regulatory, accounting and business obligations.

This may include retaining information for:

  • Order fulfilment
  • Customer support
  • Accounting and tax requirements
  • Fraud prevention
  • Resolving disputes
  • Establishing or defending legal claims
  • Compliance with applicable laws

Different categories of information may be retained for different periods.

When personal information is no longer required, we will delete or anonymise it where appropriate.

10. Children's Privacy

Our website and products are not intended for children.

We do not knowingly seek to collect personal information from children through our website.

If we become aware that personal information relating to a child has been collected inappropriately, we will take appropriate steps in accordance with applicable data protection law.

11. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

This Privacy Policy applies to personal information processed by Altum Naturals Ltd and does not govern the privacy practices of independent third-party websites.

We are not responsible for the privacy practices or content of those third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

12. Complaints

If you have concerns about how Altum Naturals Ltd handles your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our services or website
  • The way we process personal information
  • Technologies we use
  • Our business practices
  • Legal or regulatory requirements

When we make changes, the updated Privacy Policy will be published on this page and the “Last updated” date at the top of the policy will be revised.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your data protection rights, please contact us:

Altum Naturals Ltd
Company No: 16524868
Registered in England and Wales

Registered Office:
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom

Email: support@cbdaltum.com
Website: cbdaltum.com

Transparency. Security. Trust.

At Altum Naturals Ltd, we believe your personal information should be treated responsibly and transparently.

We are committed to protecting your privacy and being clear about what information we collect, why we need it and how it is used.